But wait, there’s more. Modcloth’s lengthy description of the “blog writer dress”:
“As a full-time blog writer, you know that there’s no reason to sacrifice ease in the name of style when you’re swanning around for hours with your laptop in tow. This loose-fitting babydoll dress makes a perfect match of both with its functional button front, cuffed short sleeves, and dark grey trim. A star-like pattern adds to its charm, as do its useful pockets. Transition from typing at home to meeting up with your readers for cupcakes by adding a fitted blazer, grey tights and a high, sturdy pair of heels, and you’ll be feeling both comfortable and confident as you chat the night away.”

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The collection was no less colourful - and the hair was the curly, frizzed-out, early Marisa Berenson style, we'd seen the night before. But the emphasis was on sweet, pretty and innocent looks, reminiscent of a 1950's summer holiday. Bold stripes predominated, in yellow and white, navy and white, red and white, and turquoise, orange and yellow, zinging horizontally around the body, or stamped vertically from neck to knee.

The key looks were sun-dresses, halter-necks, round-collared, little blouses with full skirts, jumpsuits and romper-suits. Little frilled bra-tops came with skirts in bands of cream and white, and a marquee-stripe sun-dress in red and white featured shoulder ties. Jacobs also re-launched the full-coverage bikini bottom -dubbed "granny pants" by the tabloids. They appeared with side-ruffles, in blue and white print, worn with a strict white shirt, or with a tiny frill edging and peeking out from under a red and white baby-doll.

Even more striking was a loose, trapeze-line dress with navy-and-white side panels which swung open to reveal yellow-and-white stripes beneath. A naïve, girly sun-frock in embroidered red,white and blue polka-dots, with a frilled detail at the back of the waist, closed the show. The shoes - a colourful mix of canvas, patent and wicker sneaker-wedges - were often tied at the ankle with "bandana' bows. Via Telegraph.Co.UK