Alternative has been challenging the concepts of fashion since 1995, when Founder and Chief Creative Officer Greg Alterman set out to create the perfect t-shirt—one designed for fashion, made for comfort, and tailored for a flawless fit. Today, Alternative has elevated the tee from casual basic to fashion-forward staple, simultaneously broadening its horizons to offer a complete collection of ready-to-wear clothing and accessories, including an eco-friendly line of sustainable apparel, Alternative Earth.As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort—both inside and out. Our mission is about more than just designing clothes that look and feel great: we want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.Alternative creates apparel and accessories for men, women, babies and toddlers across the United States and abroad, including Canada, Italy, Germany, Australia, Japan, and the United Kingdom. The company is headquartered in Atlanta with showrooms in Los Angeles and New York.
Literally an Alternative for American Apparel. While American Apparel deals with their money issues, the next couple of months will prove to be either a make or break situation. Questions will be asked [Will American Apparel Close Some of their stores?] How will the debt effect their wholesale business etc.
I learned of Alternative [then Alternative Apparel] through an upstart clothing line, who was fed up with American Apparels customer service. Alternative yet similar in name but different in quality shows that their products were made for the long hall! Stronger fabrics = bigger cut in the fit of their products, not really a deal breaker on my end..
The future will definitely hold a collaboration [unofficial] with Patchwork Propaganda!!
For More Information Checkout Their Website Alternative!
